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What about Blue Zones?

February 09, 2021 | Justin Kershaw

Blue Zones are areas of the world where a great number of the population live far beyond the average life expectancy of an average human being. In Blue Zones living to 103 years old is normal. That’s impressive. One of the pillars of the long life expectancy of people living in Blue Zones is what they eat.

Would you knowingly let your baby eat metal?

February 04, 2021 | Justin Kershaw

The issue is that we rely to much on enormous companies for our health and well being. These huge brands, in my opinion, are focused primarily on efficiency and money, not health of our communities and clearly not the health of our babies.

To create the best-tasting, healthiest bar on the planet

February 02, 2021 | Justin Kershaw

I did my own research and experimentation, also learning that micro nutrient deficiencies are depleting our bodies the optimal hormonal response. Also, I liked the taste of RXbar, but I didn’t love it! RXbar was simply the only option. I knew that we could do better.

Reducing risk and improving comorbidities through nutrition

January 31, 2021 | Justin Kershaw

I believe that obesity, type two diabetes and hypertension can be elevated if we focus our nutrition NOT on being skinny or avoiding certain macronutrients but by eating for our hormonal heath. I think it’s a matter of having a fuller life and sometimes a matter of life and death.